Logos, colors, fonts and print-ready QR codes for the Give Basic Needs sites. Each section carries that site’s own mission, vision, motto and boilerplate for media use.
Press contact: Armando Tirre, Armando@givebasicneeds.org
Printing the QR codes: Each code points to a .qr address, so a printed code keeps working when its destination changes. Print them at least 1 inch (2.5 cm) wide and keep the white border around them.
The Give Basic Needs giving page. Donors choose where a gift goes. Medical care is Give Basic Needs’ current focus, in Ghana and overall: a $30 diagnostic and vaccination kit covers one patient, and $27,000 funds a full Northern Health Shield community event. A $4,500 deep clean-water borehole is also available.
Give Basic Needs states that the Colussi Family Foundation covers executive, software and administrative costs, so public donations go directly to field programs.
Uses the Give Basic Needs palette, fonts and logo.
The Canva brand kit colors come first. Red and bold marks a color in use that is not in the Canva kit (drift).
Purple
#3f169a
CMYK 59, 86, 0, 40
Teal
#6ad6c3
CMYK 50, 0, 9, 16
Yellow
#ffc042
CMYK 0, 25, 74, 0
Darker purple
#0a0160
White
#ffffff
Primary navy
#131943
Gold text accent
#ab812c
Cyan accent
#00b4d8
Blue accent
#0077b6
Body text
#334155
Page background
#f8fafc
Give Basic Needs is the global humanitarian initiative of the Colussi Family Foundation, a U.S. 501(c)(3) private operating foundation. It delivers food, shelter and medical care directly to communities, working alongside healthcare workers, local leaders and everyday donors. Medical care is its current focus, in Ghana and overall.
In West Africa, field operations are carried out by Give Basic Needs, registered in Ghana as an external company of the Foundation. Its mobile Northern Health Shield, now the center of that work, brings disease screening, vaccination and clean-water projects to rural communities in Northern Ghana. The organization works from the belief that happy people solve problems more quickly.
The Canva brand kit colors come first. Red and bold marks a color in use that is not in the Canva kit (drift).
Purple
#3f169a
CMYK 59, 86, 0, 40
Teal
#6ad6c3
CMYK 50, 0, 9, 16
Yellow
#ffc042
CMYK 0, 25, 74, 0
Darker purple
#0a0160
White
#ffffff
Primary navy
#131943
Gold text accent
#ab812c
Cyan accent
#00b4d8
Blue accent
#0077b6
Body text
#334155
Page background
#f8fafc
The Colussi Family Foundation is a U.S. 501(c)(3) private operating foundation, incorporated in Nevada on June 1, 2021. It funds the humanitarian brand Give Basic Needs and puts capital directly into field programs rather than making third-party grants.
Medical care is the Foundation’s current focus, in Ghana and overall. Its work falls into three areas. Medical and WASH, led by the Northern Health Shield in rural Ghana, comes first. Food Security covers daily school meals for 350+ students in Loreto, Mexico, and emergency winter food assistance in Coldfoot, Alaska. Shelter and Civic Infrastructure covers emergency rental assistance in Anchorage, Alaska, off-grid solar streetlights in Northern Ghana and solar-powered community pavilions. The Foundation covers the administrative, legal and software costs of its programs.
The Canva brand kit colors come first. Red and bold marks a color in use that is not in the Canva kit (drift).
White
#ffffff
Black
#000000
Purple
#810081
Purple (hover)
#650065
Blue
#2b6cb0
Body text
#334155
Page background
#f8fafc
Happy Travel is a program of Give Basic Needs that pairs travel with giving. Travelers join a planned trip with a 24-hour concierge, meet communities in need, and take part in a Giving Event Celebration where their tax-deductible donation provides basic needs directly. Trips have gone to Ghana, where travelers also explore the country’s landmarks and culture.
Happy Travel is part of Give Basic Needs, whose current focus, in Ghana and overall, is medical care. Happy Travel states that 100% of a traveler’s personal donation goes to the project they support.
The Canva brand kit colors come first. Red and bold marks a color in use that is not in the Canva kit (drift).
Purple
#3f169a
CMYK 59, 86, 0, 40
Teal
#6ad6c3
CMYK 50, 0, 9, 16
Yellow
#ffc042
CMYK 0, 25, 74, 0
Darker purple
#0a0160
White
#ffffff
Light purple
#7456f1
Navy
#102136
Body text
#4d5d6d
Page background
#f9fafc
Give Basic Needs Spark is a community program for people who want to take part in the mission with their time, ideas, skills or voice. It welcomes young people, families, adults and professionals, and community supporters, and builds on the idea that one act of kindness can inspire another. Spark supports Give Basic Needs, whose current focus, in Ghana and overall, is medical care.
Spark’s roles and starter resources are described on its page as proposed and still being finalized.
Uses the Give Basic Needs palette, fonts and logo. The Spark page shows the logo with the word SPARK beside it in a yellow pill.
The Canva brand kit colors come first. Red and bold marks a color in use that is not in the Canva kit (drift).
Purple
#3f169a
CMYK 59, 86, 0, 40
Teal
#6ad6c3
CMYK 50, 0, 9, 16
Yellow
#ffc042
CMYK 0, 25, 74, 0
Darker purple
#0a0160
White
#ffffff
Primary navy
#131943
Gold text accent
#ab812c
Cyan accent
#00b4d8
Blue accent
#0077b6
Body text
#334155
Page background
#f8fafc
/about-us.html): replace the Our Mission paragraph with the final Give Basic Needs mission, and add the final vision, which the page does not have./about-us.html): replace the hero description with the final Colussi Family Foundation mission, and add its final vision, which the page does not have.givebasicneeds-site/spark): add the final Spark mission and vision. The page has neither.stats/index.html) at the bottom of every site: givebasicneeds.org, donate.givebasicneeds.org, foundation.givebasicneeds.org, travel.givebasicneeds.org and spark.givebasicneeds.org. Use the same absolute address on every site so the link works from each subdomain.givebasicneeds-site/spark/css/style.css and point the Spark pages at the main givebasicneeds.org stylesheet (givebasicneeds-site/css/style.css). Do the same for travel.givebasicneeds.org by replacing travel-site/css/style.css with the main stylesheet. Afterwards, update the Spark and Happy Travel colors and fonts in this packet to match.